In an interview with Scaling Across Borders, Jeta Xharra discusses her journey in journalism, from reporting during the war and the post-war years to the challenges and responsibilities that have accompanied her work. She reflects on the long-term impact of reporting from conflict zones, the personal cost of journalism, and the importance of reporting that goes beyond crises and the headlines of the day.
The conversation also explores how Kosovo continues to be portrayed in international media and the gap between this image and the realities of everyday life in the country. Xharra discusses the role of journalism in building trust and understanding, as well as the need for stories about Kosovo to more broadly reflect its society and its developments today.